Prime Walls Blog

PRIME WALLS LAUNCHES HIGH-END, HANDMADE SHARDANA COLLECTION IN TACTILE HIGH STYLE

Shardana, a high-end collection featuring an embossed, three-dimensional metallic surface and hand-placed beads, has a distinctive, romantic look. The patterns encompass wide horizontal stripes, narrow vertical stripes, lacy interlocking circles, a harlequin pattern and a diagonal grid superimposed on a checkerboard.

“Interior designers want a unique product, and we have an aggressive plan to provide lots of it,” says Roya President Ali Nikzad.

Indeed, three of Canada’s best-known interior designers—Richard Eppstadt, Trevor Kruse and Dan Menchions—are already praising Shardana.

Trevor Kruse, a partner at Hudson Kruse, specializes in residential developments, including landmarks such as the Trump International Hotel and Tower Toronto, and the Spire and Radio City for Context Development.

He singled out Shardana’s bold, wide horizontal stripe. “This is a quiet geometric with a subtlety that allows it to be used in a variety of projects, from residential to hospitality. The stripe has a fine hand-painted quality that would work well in many of our projects.”

Kruse was also enchanted with the pattern showing witty, retro-inspired, lacy, interlocked and overlapping circles. “This is a more whimsical pattern than we would normally use, but the charm and grace of the image gives it a level of style that I could definitely see incorporating into projects as a feature.”

Richard Eppstadt of Eppstadt Design is widely admired for his work in hospitality (Delta Chelsea Hotel, YYZ and Prego restaurants) and retail (Accessity, Fcuk Queen Street). “As a Zen minimalist,” he says, “I’m drawn to Shardana’s horizontal stripe. It strikes out in a new direction because most people in the industry are using a vertical stripe. The horizontal figure is nice because it elongates a wall. I could see using it behind a bed in a hotel room. The horizontal stripes would look out of context and thereby add drama to the room.”

Are you anti-social media?

The term “social media” today is a lot like the word “Kleenex” – it’s a catch-all encompassing well-known properties such as Twitter, Facebook, Linkedin and others. As a marketing tool, these opportunities to dialogue with your clients, suppliers and other members of the Interior Design industry either excite people or turn them completely off. The fact is, there’s a lot of misinformation out there and it can be hard to know where to start.

Social media can inspire your work

Connecting with others in the industry who challenge them to think differently about design challenges can breathe new life into their practice.

Today, you don’t have to be part of a global design corporation to access inspiring information from all over the world. You can actually create a dialogue with industry experts directly in any number of ways through social media networks.

Here are the facts: 95% of interior designers use a search engine to select and research products and 30% say they’ve learned about a new product, service or brand from a social media site.

Go where the Designers are.

Not surprisingly, Facebook is one of the most popular social media sites available with over 400 million users. YouTube, Twitter, and Linkedin, to name a few, aren’t far behind. But the real power of the social media space is in the referral. Think about it. Think about the number of other Interior Designers you could potentially have access to.

Certainly, some will argue that the interior design community is slow to adopt social media. However the facts remain – even if someone is only using Facebook, that’s a start. It’s easy and it’s fun and chances are, people you know are already using it.

There’s nothing to be afraid of.
Getting started is easy.

Now that you know some of the facts, what are you waiting for? Why wouldn’t you want to reach out and start communicating with and learning from other Interior Designers from all over the world.

As an Interior Designer, social media is one of the fastest ways to brand yourself, position yourself as a leader in your field, find new products and ways of doing things and find new clients.

So, are you on Linkedin or Facebook yet? Are you in the “Social Media doesn’t work” camp or the “Bring it on! I want to get ‘liked’ on Facebook” group? Either way, pipe in. We want to hear your take on the world of social media.

How the right Wall covering can combat the Superbug MRSA bacterium.

The Superbug MRSA, Methicillin- Resistant Staphylococcus Aureus, has risen by 11% in both hospitals and the community in general since 2007. This superbug, known as a nosocomial bacterium, is a major cause of infection picked up by patients within hospitals.  It has also emerged as a significant source of infection among people living in the community.

Although various industries, where sterile conditions are essential, have been working to eliminate the growth of MRSA, this infection is still on the rise. Fortunately, with the development of Bio-Pruf®, which can dramatically help in the prevention of this superbug, these industries stand a better chance at warding off MRSA.

Bio-Pruf® is an antimicrobial protection which is incorporated into vinyl wall coverings to stop the growth of micro-organisms by destroying their associated enzymes (living cells). Bio-Pruf® will help ensure that the bacteria cannot settle on the surface of the wall covering and therefore reduces health hazards.

The antimicrobial protection offered by the Bio-Pruf® treatment is the added value that can turn an ordinary product into a premium quality product which will stand the test of time.

The Bio-Pruf® wallcovering is especially critical in hospitals where eliminating bacteria is a priority but can also be used in Day Cares, Universities, Retirement Homes or anywhere where there is a large volume of traffic.

Bio-Pruf® is offered exclusively through Prime Walls. The only company to carry Bio-Pruf® wallcovering in North America.

Join our Discussion Group on LinkedIn and tell us which commercial wallcovering  you have successfully installed to help eliminate the spread of MRSA!